AI copywriting tools help you to create high-quality content quickly. AI copywriting tools use artificial intelligence technology to generate relevant and high-quality copy. Individuals and brands are now relying on AI for copywriting to generate content for their audience quickly. In this article, we review the top 10 AI copywriting tools and explain how they differ.
Write Like a Pro with the 10 Best AI Copywriting Tools
AI copywriting tools will help you conquer writer’s block and create better content for your audience. They use natural language processing (NLP) and artificial intelligence (AI) to generate written content in minutes. This saves you the time and effort you would take crafting the content from scratch. However, with so many tools available online where do you start? Here is a summarized review of the top 10 and a recommendation.
- CopyAI
- Filmora AI Copywriting
- Jasper
- Rytr
- WordTune
- Writesonic
- CopySmith
- AnyWord
- Quillbot
- Closers Copy
1. CopyAI
CopyAI is one of the most popular AI copywriting tools offering a range of features to users. It comes with over 90 writing tools for various types of copy and content. You can input a website and CopyAI will generate a project brief to cover the purpose, target audience, and more aspects. It then allows you to generate a unique copy in one click and make appropriate edits.
Pros
- Ease of use and friendly interface that allows you to start generating quality content and copy quickly.
- Highly affordability, especially when you have limited content needs
- Uses natural language to consistently generate coherent sentences
Cons
- Not great at long-form content like articles and blog posts.
- Output is usually surface-level and requires additional context to dive deep into a topic
- Currently no integrations are available
Price
- Free plan
- Pro -US$36 per month
- Team – US$186 per month
2. Filmora AI Copywriting
When looking for the best AI copywriting software, Filmora is a great option to go with. The versatile video editing software comes with an AI copywriting function that allows you to generate copy in minutes. With the feature integrated into the software, it means you can generate copies as you edit your videos. Filmora is effective in generating video scripts, titles, descriptions, and any other kind of text in the video.
Pros
- Integrated with the ChatGPT API for accurate and effective copy generation
- Generates AI copywriting for text in video editing projects
- Provides instant inspiration through AI-generated scripts
- Allows you to quickly generate YouTube titles and descriptions for your videos
Cons
- Potential for generic output when you are looking for a unique brand voice
Price
- Free to use within the Filmora software
- Filmora is available in individual, team, and education plans with pricing starting at U$49.99
3. Jasper
Jasper AI is a renowned AI copilot and marketing tool. It is a popular choice for solo entrepreneurs and small businesses to create content for their audience. Freelance bloggers and enterprise marketing teams also find Jasper a helpful tool. The platform uses enterprise-grade security and privacy measures and comes with an integrated metric suite for tracking campaign progress.
Pros
- Always on-brand to ensure that all content generated is infused with the most up-to-date intel
- Campaign collaborations for teams to work on the same projects
- Interoperability between LLMs and model providers to prevent unexpected service outages
- Jasper Art includes stock photos and other media to include in your projects
- Integrations with Webflow, Google Sheets + Docs, Zapier, and Surfer SEO
Cons
- No free and unlimited plans
- There is a learning curve
Pricing
- Creator – US$39 per month per seat billed yearly
- Pro – US$59 per month per seat billed yearly
- Business – Custom pricing
4. Rytr
Rytr is another popular AI copywriting platform for marketers and marketing agencies. The platform is also popular among sales development representation and content creation professionals for its ease of use. It comes with over 30 use cases and templates, and a browser extension that you can use in Slack, Gmail, Word, Slack, WordPress, and more. Rytr’s SEO analyzer helps you find keywords and create content briefs that ensure your copy is optimized.
Pros
- Conveniently generates AI content and copy on a mobile-friendly site and Chrome extension
- Not as full-featured as alternatives, making it have a shorter learning curve.
- Quite affordable compared to the alternatives
Cons
- Low-quality outputs are common as Rtyr sometimes struggles with naturalness and relevance.
- Character limits when credits run out
- Unavailable or unhelpful customer support
Pricing
- Free Plan
- Saver Plan – US$90 per year (Get 2 months free)
- Unlimited Plan – US$290 per year (Get 2 months free)
5. WordTune
WordTune can be decried as a combination of AI copywriting tools and Grammarly. The editor helps in putting the finishing touches on your copy by offering useful suggestions. You can change the tone as suggested or rewrite the copy altogether. The most outstanding features include the AI-powered summarize and Chrome extension to use the tool on the go. It also comes with multiple integrations for Gmail, Google Docs, Slack, Twitter, and Microsoft Word.
Pros
- Editor’s Notes improve word choice by reducing repeat words and suggesting powerful alternatives
- Summarizer allows multiple formats, including uploading a PDF, pasting a link, or copying and pasting the full text.
Cons
- The free plan is extremely limited to only 10 rewrites per day
- An editor is still needed for grammatical suggestions.
- Small feature set by focusing more on AI rewriting and summary tools
Pricing
- Free
- Plus – US$9.99 per month
- Unlimited – US$14.99 per month
- Business – Custom pricing for teams
6. Writesonic
Writesonic is one of the widely used AI copywriting tools. It offers over 80 templates that range from long-form blog articles to landing page optimizations. Users find the tool useful in selecting the kind of content to use based on premium, good, average, or economy word qualities. It also comes with an AI-enabled chatbot known as ChatSonic and a bulk upload tool that you can use to create over 1,00 pieces of copy in a click. With quick integration with Surfer SEO, Writesonic is a great tool for generating SEO-friendly content. Although not as efficient as the other tools, Writesonic can be a great choice when looking for a copywriting AI free tool.
Pros
- Friendly interface and walkthrough style to quickly get started
- Writes in 24 supported languages
Cons
- Weak copy because of excessive passive voice and repetitive sentences
- Limited self-help because Writesonic Academy is fairly basic
- No mix-and-match word quality
Pricing
- Free
- Small Team – US$13 per month
- Freelance – US$16 per month
- Enterprise – US$500+ per month
7. CopySmith
Copysmith or Describely is an AI copywriting tool that is specially designed for the needs of e-commerce teams and agencies. It comes with a campaign builder for building campaigns in a few clicks. You can also generate content in build and collaborate with your teams on the project. Integrations include Shopify, Google Ads, Frase, Zapier, Google Docs, Chrome, Word, and Woocommerce.
Pros
- SEO training of artificial intelligence for more optimized copy and content
- Time-savings using the bulk generation feature
Cons
- Fewer templates compare to other AI copywriting alternatives
- Lack of support or replies to questions from the support team.
- Not suitable for longer copy and content
Pricing
- Basic Plan – US$19 per month for 50 credits
- Professional plan – US$59 per month for 400 credits
- Enterprise plan – custom pricing
8. AnyWord
AnyWord is one of the few AI copywriting tools that allow you to gauge the effectiveness of a copy before publishing. The AI for copywriting tool uses analytics to predict a performance score for all types of copy, including articles and social posts. It comes with over 200 data-based copywriting tools and 100 AI writing tools to make a copy that is most appealing to your audience. The customer personal creation ensures that the predictive analytics match the scores with your ideal customers or audience.
Pros
- Headline performance scores for creating better AI headline copy
- Data-driven editor based on analytics and audience demographics
Cons
- Real-time analytics requires a pricier plan
- No built-in SEO tools for optimizing your Anyword copy
Pricing
- Starter – US$39 per month billed yearly
- Data-Driven – US$79 per month billed yearly
- Business – US$439 per month billed yearly
- Enterprise – Custom Pricing
9. Quillbot
Quillbot is widely used as an AI assistant in copywriting. The platform allows you to pass your written content into an editor where you can correct grammatical errors and check for plagiarism. It also makes suggestions to improve your written content and comes with a co-writer feature that allows you to link to your Docs in Google Drive.
Pros
- Citation creator
- Translate content
- Variety of tools to improve existing content
Cons
- Limited free plan
- Potential for plagiarism
- May not capture complex nuances
Pricing
- Free plans
- Premium Plan – Starts at US$8.33 monthly, billed annually
10. Closers Copy
Closers Copy is an AI for copywriting platform that allows you to create a copy in minutes. The platform uses its own AI instead of relying on the standard OpenAI GPT-3, which ensures the output is of high quality. Key features include workflows, a built-in thesaurus, a library of frameworks, and search engine optimization. It also comes with three intelligence models for blogging, selling, and storytelling that ensure the output matches your style and tone.
Pros
- Supports over 120 languages, making it widely accessible
- Flexible by allowing you to feed your sample data to the AI to achieve custom, targeted outputs.
- Lifetime deal
Cons
- Comes with a learning curve because of the many features
- Limited tutorials on getting the best out of the tool
- Lacks a built-in plagiarism checker
Pricing
- Power – US$49.99 per month
- Superpower – US$79.99 per month
- Superpower Squad – US$99.99 per month
Recommendation and Conclusion
Which is the Best AI Copywriting Tool?
Based on the features and usability of the 10 Ai copywriting tools, Filmora stands out as the best choice. As an AI copywriting tool, Filmora harnesses the power of AI to generate compelling content. You can create titles, copies, and more with this feature while simplifying your video creation process. With all the other video editing features, you get a lot more with Filmora than the other alternatives.
Conclusion
AI copywriting tools help in creating effective written content for your audience. While there are many options online, it is important to choose the right AI copywriting tool based on your needs and preferences. Based on the reviewed tools, we highly recommend Filmora as a top choice because of its outstanding features, user-friendly interface, and pricing. Check out the software on the official Filmora website and explore other features you may find useful with this tool.
